Earlier in the campaign we took a look Pokemon Goa hugely popular mobile release that could easily be classified as an exergame, despite its original purpose. Today we’re taking a look at a much more conspicuous exergame, Six to Start’s Zombies, Run! – an immersive running application that reveals its story through several running “missions”.

Zombies, Run! is a mobile game available on iOS and Android where the exergamer takes control of “Runner 5” throughout a series of missions. The missions and story unfold when the exergamer runs, listening to story narration in between their own music as they traverse their real-world running path as part of their daily exercise routine. Players collect supplies during their run for the benefit of their digital base camp “Abel Township”, where some of the last survivors hold out against the zombie invasion.

 The game utilises the accelerometer or GPS/Location data of the smartphone to track the exergamer’s distance measurements, and it’s clear from the offset that the game is focused much more on fitness than it is on gameplay. Of course that’s not to say that the story isn’t captivating and an incentive to keep running, however if anything it’s more of an interactive story than a video game.

As we’ve discussed previously in this campaign, the exercise stigma in young gamers can be so encompassing that a game branded as an ‘exercise game’ can be enough to turn the gamer’s away from the application’s active-gaming offerings, and we’re wary of that in the case of Zombies, Run! However the story doesn’t push gamers to keep running if they don’t want to, and the somewhat minigame-esque development of your base camp can be enjoyable, beyond just being the core mechanic of unlocking more missions.

An additional benefit of Zombies, Run! is its accessibility. It’s free-to-play on iOS, Android and Apple Watch, and being a game from 2012, it’s compatible with the vast majority of smart-devices that are in operation right now.

Whilst it may lean more towards interactive storytelling than gaming, we think that Zombies, Run! is a great choice to get you into active-gaming, with a story that keeps you running all day long!

-EC

Have you lost weight playing Zombies, Run! and would like to share your story? Tell us about it using #activategamers for the chance to have it featured on the blog!

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Check out the trailer for Zombies, Run! below:

 

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